Music Marketing Plan Part II – A Brief Summary of the Informal Plan

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As I talked about in part one of my three part article series on the preparation of a solid music marketing plan there are actually 2 types of plans and marketing strategies guide that you should research and assemble. In this article we are going to very briefly discuss the first kind of plan — The Informal Music Marketing Plan. This is the plan you will use and follow to put into place all of your music marketing and music promotion strategies on a daily basis and the research that will be necessary. In part three of this article series I’ll discuss in more detail the elements of a formal marketing plan. This will plan will have all the essential elements of your informal music marketing plan with the added aspect of financial projections. This is the plan you will use to attract an investor in your music career.You may find more information at Music Marketing & Distribution.

Brief Anatomy of an Informal Music Marketing Plan
A good music marketing plan should include some of the following elements. First though however, you must ask yourself; where do you want to be in 6 months, 1 year, and 3 years as an artist or band? Lay out the time frame. Be clear, truthful, realistic, and concise, with yourself. Write it down. Keep in mind that part of putting together a realistic and effective plan will require a good deal of market research. So please be prepared to do some if you want to do it right.

First Step: Do your “Due Diligence and Research”
So what do I mean by due diligence and research? The first thing you must remember during this entire process is that as an independent artist trying to sell your product (CDs and Merchandise) after all, as an independent artist, in essence, You Are in Business. Please make no mistake about this. You are in the business of selling yourself, your band, and your products. And as in any business, you have to explore the market environment for your particular offering in order to be competitive, and make certain that you are concentrating your efforts in the right place; which of course is your particular niche music market. Whether your genre of music is Rock, Pop, R&B, Hip Hop, Punk, or whatever, it matters not. What matters is that if you are in the Alternative Rock Market then this is where you need to focus your marketing research and implement your subsequent marketing tactics.

The Music Industry Climate in General and in Your Particular Niche
First of all, you want to research and determine the music industry climate in general — all genres. You do not need to focus too much time and attention on this it’s more important that you research your particular market. So how do you research your music market and what exactly is it that you are trying to determine and why? Let’s say for example, your band is in the Rock/Alternative Rock Genre.